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UAE: Adnoc Leads in Value, Etisalat Tops in Globally

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In the dynamic landscape of the United Arab Emirates’ corporate sector, the prowess of its brands stands out as a testament to strategic agility and resilience. A recent report by Brand Finance has unveiled the leading brands across various sectors, showcasing their value, strength, and adaptability in an ever-evolving market environment.


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Adnoc, the stalwart of the UAE’s oil and gas industry, has emerged as the country’s most valuable brand, with a significant rise in brand value to $15.2 billion. This commendable growth of 7 per cent underscores Adnoc’s commitment to decarbonisation and diversification, positioning itself for sustainable success in the future. With a Brand Strength Index score of 80.2, Adnoc reinforces its position as a formidable player in the global energy landscape.

In the realm of telecommunications, etisalat by e& shines as the Middle East’s strongest brand and a global leader in its domain. Boasting a remarkable Brand Strength Index score of 89.4 and an AAA rating, etisalat exemplifies excellence in strategic management and customer engagement. Its relentless pursuit of innovation and investment has solidified its position as a beacon of strength in the telecom industry, setting a benchmark for others to follow.

The rise of flydubai as the UAE’s fastest-growing brand signals a resurgence in post-pandemic travel. With a remarkable 65 per cent growth in brand value, flydubai’s success story is propelled by a surge in revenue and passenger numbers. This underscores the airline’s resilience and adaptability in navigating turbulent times, positioning itself for sustained growth in the years ahead.

Emirates, a titan in the aviation sector, continues to soar with a 30 per cent increase in brand value, reaffirming its status as the Middle East’s most valuable airline brand. Despite challenges posed by the pandemic, Emirates’ solid growth trajectory underscores its unwavering commitment to excellence and customer satisfaction.

Mashreq Bank’s remarkable brand value growth of 44 per cent underscores its strategic focus on digital transformation and innovation. With investments in cutting-edge banking platforms like Mashreq Neo, the bank exemplifies the convergence of technology and finance, catering to evolving customer needs in a digital age.

PureHealth Group’s entry into the ranking heralds a new era of growth and innovation in the healthcare sector. With a brand value of $434.2 million, PureHealth’s transformative journey is marked by robust revenue growth, strategic investments, and global expansion initiatives. Its subsidiary brands, including SEHA and Daman, further solidify its position as a key player in the UAE’s healthcare landscape.

Despite challenges in the energy sector, Aramco maintains its status as the Middle East’s most valuable brand. While facing headwinds driven by fluctuating crude oil prices, Aramco’s enduring brand strength underscores its resilience and long-term vision in navigating market uncertainties.

In conclusion, the success stories of these leading brands exemplify the UAE’s commitment to excellence, innovation, and adaptability in a rapidly changing global landscape. As they continue to forge ahead with strategic investments and transformative initiatives, they not only bolster their market positions but also propel the UAE towards a future of progress and prosperity.


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