Introduction Of Salik
Salik, Dubai’s exclusive toll gate operator, is introducing a new feature that’s about to change the way companies interact with the city’s road toll system. Say hello to Customised Tags—a sleek, innovative option designed especially for corporate customers who want to add a personal or branded touch to their Salik vehicle tags.
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This new initiative will allow businesses to personalize their It tags with custom designs, logos, colors, and even messages. It’s not just about aesthetics—It’s move aims to enhance the user experience, boost brand visibility for corporate fleets, and underscore its broader commitment to innovation in mobility and transport technology.
In a statement released alongside its Q1 2025 earnings report, It said, “This initiative reflects our ongoing commitment to enhancing customer experience and embracing innovation across all our services.”
How Salik Works: A Quick Refresher
Every time a vehicle drives through any of the designated Salik toll gates across Dubai, a small but mighty piece of tech gets to work. Using Radio Frequency Identification (RFID), the system automatically detects the vehicle’s windshield-mounted Salik tag. Once scanned, the toll fee is deducted in real time from the driver’s prepaid Salik account—no stopping, no booths, no fuss.
It’s fast, seamless, and designed to keep traffic flowing on Dubai’s busiest roads, including Sheikh Zayed Road, Al Garhoud Bridge, and Al Maktoum Bridge, among others.
What Customised Tags Mean for Businesses
For companies that operate vehicle fleets in Dubai—think logistics firms, ride-sharing services, delivery companies, and even corporate mobility programs—this new offering brings more than just style.
Here’s what makes the Customised Tags feature a win:
- Brand Visibility: Fleet vehicles can now sport toll tags featuring the company logo or colors, reinforcing brand identity while on the move.
- Professional Image: Custom tags add a polished, corporate look to your fleet, helping businesses stand out.
- Tailored Messaging: Whether it’s a short motto, service line, or contact info, businesses can now make their tags informative as well as functional.
- Security & Identification: Custom tags could also help companies better identify and manage their fleet vehicles.
While Salik hasn’t announced the official rollout date yet, the announcement comes at a time when the company is seeing healthy growth. Its Q1 2025 results suggest steady performance, and this new service may be a strategic move to diversify offerings and engage more deeply with its commercial clientele.
The Bigger Picture
Dubai has long been a global leader in integrating smart technologies into urban infrastructure. From AI-driven traffic systems to autonomous transport trials, the city continually pushes boundaries to improve mobility. Salik’s new Customised Tags fit neatly into that vision—combining function, form, and future-focused thinking.
As Dubai’s road network continues to evolve, so too does the technology that supports it. With Customised Tags, Salik is offering companies a new way to move through the city—not just efficiently, but with a touch of style and identity.
Stay tuned for updates on when the Customised Tags will become available and how businesses can start placing orders. For now, corporate clients can start dreaming up how their brand will roll through the gates of Dubai—loud, proud, and fully customised.
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