Introduction Of Primark
Dubai, UAE – Get ready, fashion lovers—2026 is bringing some big changes to the UAE’s retail scene. Primark, the Irish multinational known for trendy threads at unbeatable prices, is officially making its Dubai debut with not one, not two, but three flagship store openings in early 2026. The stores are set to open in the Dubai Mall, Mall of the Emirates, and Mirdif City Centre, three of the most iconic and high-traffic shopping destinations in the emirate.
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This marks a major milestone in It’s international expansion, and Dubai is the crown jewel of its new Middle East strategy. According to Alshaya Group CEO John Hadden, who spoke with Virgin Radio, Primark will maintain its famously low price points in the UAE. “T-shirts will start at just Dh15, and jeans at Dh50,” Hadden confirmed, reinforcing the brand’s commitment to affordability in a market known for luxury labels.
But Primark’s Middle East plans don’t stop there. Before Dubai’s grand openings, the retailer will launch its first regional store in Kuwait this October, bringing its total confirmed Middle Eastern locations to four by early 2026.
Founded in Dublin in 1969, It has built its reputation on affordable, fast fashion with a growing focus on sustainability. Its mission, according to the company’s website, is “to provide affordable choices for everyone”—a strategy that has helped it expand into 17 countries worldwide and become a household name across Europe and the UK.
The move into Dubai reflects the brand’s broader ambition to tap into the booming Gulf retail sector. With the UAE’s diverse population, global tourism appeal, and appetite for accessible fashion, Primark’s arrival is likely to shake up the fast fashion landscape.
Shoppers in the UAE can look forward to the same budget-friendly, trend-forward collections that have made Primark a go-to destination abroad—offering everything from everyday basics to statement pieces, accessories, homeware, and even beauty products.
As 2026 approaches, all eyes will be on Dubai’s malls as they prepare to welcome a game-changer in affordable fashion. One thing’s for sure: the Primark hype is real—and it’s just getting started.
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