
It is reportedly gearing up to launch a standalone app for its AI-powered assistant, Meta AI, in a strategic move to compete with industry leaders such as OpenAI’s ChatGPT and Google’s Gemini. According to a recent report from CNBC, the new app could be released as soon as the next fiscal quarter (April–June).

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Expanding Meta AI’s Reach
Currently, It AI is accessible through a website and is integrated into It suite of applications, including Facebook, Instagram, Messenger, and WhatsApp. By introducing a dedicated application, It aims to offer a more streamlined and feature-rich AI experience for its users. This development aligns with its broader ambition of establishing itself as a dominant force in the artificial intelligence sector.
Paid Subscription Model in the Works
In addition to the standalone app, it is reportedly exploring a paid subscription service for It AI. Although details regarding the pricing and additional capabilities of this premium service remain undisclosed, this move suggests Meta is looking to monetize its AI offerings while enhancing the assistant’s capabilities for dedicated users.
Meta AI’s Growing User Base and AI Strategy
It AI has already amassed over 700 million monthly active users, demonstrating its strong market presence. The company has aggressively pursued AI advancements through initiatives like the release of its open-source Llama models. By fostering an open AI ecosystem, Meta aims to create a competitive alternative to OpenAI’s proprietary models, further solidifying its foothold in the AI industry.
Upcoming LlamaCon Developer Conference
It is also preparing to host its first-ever AI-focused developer conference, LlamaCon, in late April. This event is expected to highlight It latest AI innovations, provide insights into its open-source models, and engage developers in discussions about the future of AI technology.
The Future of Meta AI
With a dedicated AI chatbot app, a potential subscription model, and a growing emphasis on AI-driven innovations, It is making significant strides toward becoming a major player in the AI landscape. The company’s strategic initiatives reflect its commitment to staying at the forefront of artificial intelligence, ensuring that it remains competitive in the rapidly evolving AI market.
As the launch of the standalone It AI app approaches, industry watchers will be keen to see how it compares with existing AI chatbots and whether it can carve out a distinct niche in an increasingly crowded space.